Find out what is your fundamental Department

 Do you have competitive advantage in any sector? 

Don't think how to defend it, exploit it and, while your competitors are investing to reach you,  concentrate your efforts to create another comfort area in the competitive arena for your brand/products. 

Hamletic choice: Do I have to work for a new product or a new need or to create a new competitive arena repositioning my assets? Be open mind to all three opportunities!

How? Start a project involving your best human resources of different departments, but pay attention don't involve those departments are carring out ordinary activities.

So, to exploit  a competitive advantage you have to involve the following departments: Sales, Customer Service, Logistics,  Trade Marketing, Procurement.

Instead, to set a strategy for  a new product or a new need or a new competitive arena, you have to involve: R&D, Marketing,  Trade Marketing, Production, Legal.

So ... Trade Marketing is a key department for strategy, execute, success both on tactical or long term actions .

Do you agree?

 

Amazing Team

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Sisma Team

SISMA 

COTONEVE

FACEBOOK 

WEBSITE

COTONEVE, WHAT ELSE?

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NEW LINE COTTON STICKS

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SISMA GROUP

 

NO MinD BorderS

Often we try to explain what surrounding us describing it by highlighting insignificant details.

Surely we have to know the mindset and convinctions of people to whom we are speaking.
 
Maybe we should explain why it exists and how it impacts on us and influences our decisions.

So .. NO MinD  BorderS

irrationality: a method to lead your ideas

All I know it's what my common sense of discipline in the pursuit of perfection isn't enough to cover all range of the human irrationality.

To every action does not correspond an unique reaction but a deep list leaded by a glance in the wrong direction and a thinking towards inauspicious implications.

So let your instinct guides your analysis using your own experiences to delete impossible solutions and your expertise to choose more reasonable others.

At the end of the process you will have at least three options: that more courageous it's that right!

WE'RE HIRING ONly thOse who lOve challEnges!

Sisma Group is the leading company in the production and marketing of items in the field of personal care and hygiene, medical care, aperitifs, parties, as well as household care and cleaning.

www.sismagroup.com

Sisma group’s hygiene products and accessories range from cosmetic applicators, absorbent cotton, cotton pads and cotton buds, to products for  personal hygiene such as bath sponges, and of course all the household cleaning products: Sisma, indeed, sells household disposable rubber gloves, cleaning cloths, freezer and trash bags, as well as sponges and ironing board covers.     


Innovation and quality are always pursued by Sisma Group and by the group’s brands: Cotoneve, Farmacotone, Samurai and Logex.





To strengthen our Sales Force, we're looking for: 
-Key Account Lombardia area  -- CLOSED
-Key Account Lazio area  -- CLOSED
-Key Account Trentino area 
-Area Manager North Italy -- CLOSED


 We are hiring!

ARE YOU READY TO CHANGE YOUR MIND?

WEB SITE SISMAGROUP

free to express hiMself

Freedom is an attitude!
 
To evaluate how is great this conquer it would be useful for everyone experiencing a momentary lack of freedom.

We must always defend our ideas, only in this way we can protect our souls and our bodies.

Thanks N.M.

it.linkedin.com/in/armentanoraco/

mY wisHing well abOut an inSpired joB

I love to think that people around me can be my first resource and my desire to have a positive impact on others can be my first ally.

I like to measure continuously my potential by facing complex projects but to do this I need to work for companies that are willing to invest in process innovation, to test  new  approaches to markets and customers, to set and pursue a long term strategy. 


Does a similar company exist?
On paper many, in facts few.

Maybe today it would be more simple to work for myself... if only I had start-up capital!

My public profile on LinkedIn 

What is TodaY the bEst busineSs StrategY for f&b itAlian marKet?

The easiest answer is: 
don't invest in the traditional channel, too complicated and in heavy financial difficulty, and concentrate on private label for GDO and HD.

It makes sense!

The easiest answer, but superficial.

It depends on your products' category, their brand awareness, leadership and if you have done a selective channel strategy until now or massive penetration in every channel to catch your consumer everywhere (I can continue but I know that you are experts)...

Normally, traditional channel gives an higher profitability than the others, especially if you can supply directly the point of sales without using distributors or wholesalers. Obviously the fixed costs are huge and can be supported only by huge sales volumes.

But let me to do an example in case a company already operates  both in GDO and in Normal Trade.
The choise to not invest in NT must consider the WD/ND ratios, but the consideration of the penetration of the channel is enough as first step. 
Not many companies have a coverage above 40% of total points of sales of the traditional channel. 

This simply means that is always possible to conquer new point of sales and to carry out added turnover.

How?
- Stimulating your direct sales force by appropriate incentives
- Giving new mandates to new agents for not covered areas
- A closer cooperation with the wholesaler by bonus to his salesmen, training on products and techniques, lasting agreement ...
- Exploit existing sales force of another company , expecially if off-truck sale, to reach unprofitable points of sales....
- Focus on service as added value for the point of sales both logistic than financial
And so on...

At the end, if is true that in the next years in Italy for the GDO/HD channels will increase the private label's market share, it is also true that the traditional channel will have his weigth still for a long time. 

So a Branded Company shall defend today his value to not lose it tomorrow, it shall be present everywhere his consumers will go shopping.

Therefore the best strategy could be summarized as:
Take a look to the highest profitability of traditional channel, especially for branded company, and provide yourself efficent technology and lean organization to produce PL. 

Maybe you should create two business units completely indipendent, one for branded product and another for private label or unbranded product... but this is another story.

CertaintieS

I firmly rely on

what I know

but I am constantly looking for

what I still don't know...