Do you have competitive advantage in any sector?
Don't think how to defend it, exploit it and, while your competitors are investing to reach you, concentrate your efforts to create another comfort area in the competitive arena for your brand/products.
Hamletic choice: Do I have to work for a new product or a new need or to create a new competitive arena repositioning my assets? Be open mind to all three opportunities!
How? Start a project involving your best human resources of different departments, but pay attention don't involve those departments are carring out ordinary activities.
So, to exploit a competitive advantage you have to involve the following departments: Sales, Customer Service, Logistics, Trade Marketing, Procurement.
Instead, to set a strategy for a new product or a new need or a new competitive arena, you have to involve: R&D, Marketing, Trade Marketing, Production, Legal.
