Find out what is your fundamental Department

 Do you have competitive advantage in any sector? 

Don't think how to defend it, exploit it and, while your competitors are investing to reach you,  concentrate your efforts to create another comfort area in the competitive arena for your brand/products. 

Hamletic choice: Do I have to work for a new product or a new need or to create a new competitive arena repositioning my assets? Be open mind to all three opportunities!

How? Start a project involving your best human resources of different departments, but pay attention don't involve those departments are carring out ordinary activities.

So, to exploit  a competitive advantage you have to involve the following departments: Sales, Customer Service, Logistics,  Trade Marketing, Procurement.

Instead, to set a strategy for  a new product or a new need or a new competitive arena, you have to involve: R&D, Marketing,  Trade Marketing, Production, Legal.

So ... Trade Marketing is a key department for strategy, execute, success both on tactical or long term actions .

Do you agree?

 

tOo maNy taSkS, nO reSult

... how to say "to ensure a result you must assure the right focus".

Well,  the next question is "how many tasks can  we manage at the same time with success?"

Only two!

The first task is "execute" and the second is "control" to assure the achievement of the goal.

Maybe we can add another task: "adjust" the process to achieve the goal.
This phase can be repeated "n" times until we'll obtain the desired result. to be continued

prOblems 'n' sUccesses

Big problems are milestones in your growth,
great successes are crutches to show off to your nephews.
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