1) Motivational statement
Do you have the right incentive to do your best? Well, I'm sure that the target is an optional, it will be easily reached!
2) Dictat statement
You have to achieve this target, you must do it!
3) Awareness statement
I know this target is hardly possible, but if there is someone able to achieve it he is in front of me today!
4) Neutral statement
Do this target, do it for yourself...
5) Emotional statement
When I think about the huge benefits linked to our target I feel proud and honoured to share them with you.